Our Services
WE OFFER A FULL SUITE OF MARKETING SERVICES THAT ENGAGE THE MODERN CONSUMER AND BUILD BRANDS AND BUSINESSES
Public Relations
Public Relations involves working with media outlets to share a company’s mission, products and services in a credible way. We leverage proven techniques, new technology and a vast network to secure valuable earned media coverage for clients in a variety of industries. From original campaign pitches to news releases optimized for search engines and backlinks to crisis management and comprehensive performance reporting, our PR team does it all.
Media Planning & Buying
Our data-driven, integrated strategies are tailored to each client’s goals, maximizing efficiency and campaign performance. Our ad buying team has the experience, technology and resources to reach audiences and markets of all sizes and interests with paid campaigns that deliver results
Affiliate Management
Increasing exposure and achieving direct sales online are vital for a brand’s success. We have dedicated personnel working daily with the top affiliate networks, while our team also has relationships with first-rate affiliates and ambassadors in numerous verticals formed over years of collaboration.
Event Management
Our team has experience managing and attending hundreds of events. We know planning can never start too early, and no detail is too small. We work ahead and plan out events big and small with a regular cadence of deadlines and updates to keep things moving and ensure a smooth event.
Social Media Management
Email Marketing
Email communication is imperative to maintain relevancy with consumers and key partners. Email campaigns bring awareness to new products, distinguish brands from competitors and increase website traffic. We have the knowledge and experience to craft customized email marketing campaigns that will be tailored to your customer.
Website Management/SEO
Help your brand boost your online presence with our Website Management and SEO Services. From optimizing your site for search engines to ensuring a seamless user experience, we drive traffic, enhance engagement and help you brand standout.
Brand Creation, Development, & Enhancement
Content Creation
At the Murray Road Agency, we have our own in-house photographers, videographers and content team that live and breathe the outdoor industry. With a creative eye and passion to set us apart, we are adept at content captures that will maximize your usable assets.
Reporting
Crisis Communication
We have the crisis communications experience to provide our clients with end-to-end guidance and coverage. Whether it be crisis or corporate communications, we have personal and well-documented experience in navigating our way through social media issues, class-action lawsuits, product recalls, factory explosions, internal communications challenges and more.
Ambassador Management
Murray Road Agency provides comprehensive Ambassador Management services, handling current ambassadors while identifying opportunities to expand your team. We target influencers with established followings and proven content success, and create clear guidelines to ensure seamless collaboration and maximum impact for your brand.
Creative Services
We’re a one-stop shop for anything to support your marketing efforts. From multi-channel ad campaigns to trade show graphics. From in-store signage to the most specialized digital ad unit, our team excels. No project is too big or small–our expertise drives engagement and growth.