How the Moultrie EDGE 3 Drove over 20M Impressions
Our Briefing
Moultrie introduced the EDGE 3 Cellular Trail Camera in 2025, the next evolution in its EDGE lineup designed to deliver improved connectivity, faster image delivery, and reliable cellular performance for hunters and wildlife enthusiasts. The campaign focused on building awareness and positioning EDGE 3 as a leading innovation in cellular trail camera technology. Through a strategic mix of traditional public relations, virtual and in-person events, the campaign reached consumers through trusted voices in the hunting and outdoor space and set a strong foundation for long-term product visibility.
CAMPAIGN OBJECTIVES
A targeted PR outreach campaign focused on key voices across hunting, outdoor, and gear review media. The team hosted virtual media briefings with Moultrie experts, distributed press releases, and proactively pitched editors and writers to secure product features, gear roundups, and launch coverage in leading outdoor publications.
Murray Road partnered closely with Moultrie to execute a pre-launch media strategy anchored by online summits. These sessions gave media direct access to Moultrie representatives, offering in-depth overviews of the new product line followed by interactive Q&A discussions. Together, the teams also identified 50 priority media contacts to receive a custom care package, which included a Moultrie EDGE 3 cellular trail camera, deer skin gloves, a handwritten note, and additional branded items.
To support launch momentum, a formal press release and branded assets were distributed to top outlets across the outdoor, hunting, and shooting categories. Tailored, one-on-one outreach aligned story angles with each publication’s editorial focus and timing, helping secure timely coverage and ensuring a strong, multi-platform presence on launch day.
The Results
The EDGE 3 was covered in 63 articles has seen nearly 21.5 million impressions and nearly $4 million in ad equivalency since its launch in July of 2025.
The conclusion
The Moultrie EDGE 3 launch made an immediate splash in the heat of July. It remained one of the top trail cameras recommended by editorial outlets throughout the prime of big game season. The coordinated pre-launch and post-launch efforts led to some of Moultrie’s strongest and longest-lasting results and set up Moultrie’s upcoming product launches to build on that success.