Silencer Central

Our Briefing

In collaboration with the Silencer Central marketing team, Murray Road successfully launched the BANISH Speed K as part of a new product campaign in December 2023. The Speed K is a 4-inch, 5.56 suppressor designed in partnership with Federal Ammunition specifically for those in law enforcement and the military, as well as civilians for home defense, competition shooting and more. Silencer Central extended the product offering to a titanium version in May 2024, called the Speed K Ti, which was part of the initial launch plan.

Events

We set the stage by introducing the BANISH Speed K to the media ahead of the launch (signed NDA’s) during the summer and fall of 2023 by hosting invited members of the media to Silencer Central’s headquarters in Sioux Falls, S.D. We also set up and facilitated meetings with editorial staff from Athlon Outdoors, National Rifle Association and the Outdoor Sportsman Group.

The Results

Through the proactive planning, press releases and media pitching efforts by Murray Road, we were able to secure coverage that helped reach an audience of more than 5.5 million firearm and outdoor enthusiasts within a 6-month period.

Examples of highlighted media coverage received:

Podcast Interviews

Awards & Recognition

In addition to the successful media coverage received around the BANISH Speed K and Speed K Ti, Silencer Central was also awarded with the inaugural 2024 Golden Bullseye Award for Suppressor of the Year by the NRA’s publication, Shooting Illustrated. The Speed K also received the gold endorsement by the members of the National Tactical Officers Association (NTOA) for its durability and being a top-performing product among the law enforcement community.