ATHENS, Ala. – February 15, 2024 – SLG2, Inc. is thrilled to announce the addition of Primary Arms® Optics to its esteemed lineup of industry partners. This partnership is set to revolutionize the shooting sports experience for new and experienced shooters across the board.
Primary Arms Optics has long been recognized as a trailblazer in the optics industry, specializing in a wide range of products including rifle scopes, prism scopes, red dot sights, optic mounts and accessories. The dedication to innovation and passion for crafting top-notch optics has made Primary Arms a trusted name among marksmen and women worldwide.
For SLG2, Inc., the ultimate goal has always been to increase the participation of women in shooting sports. However, the mission of SLG2, Inc. has evolved over the years to encompass men, families and communities as well. The belief is simple yet powerful: by introducing individuals to the world of shooting sports, they will not only embrace it but also become passionate participants and enthusiasts. This belief has been substantiated by compelling data.
“The addition of Primary Arms Optics to our roster of industry partners will provide shooters of all backgrounds with access to cutting-edge optics that enhance their shooting experience,” said Karen Butler, founder and president of SLG2, Inc. “Whether it's a seasoned marksman or a new shooter, this collaboration aims to empower individuals to reach new heights in their shooting endeavors.”
As SLG2, Inc. continues to expand its reach and influence, the addition of Primary Arms Optics to its network of industry partners solidifies its position as a driving force in the shooting sports arena. Together, SLG2, Inc. and Primary Arms will continue to inspire and empower individuals to establish confidence in their abilities.
To learn more about Primary Arms Optics, visit primaryarms.com.
For more information about SLG2, Inc. and its brands, please visit shootlikeagirl.com.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.
About Primary Arms Optics
Founded in 2008, Primary Arms® Optics is a leading innovator in tactical optics, offering a comprehensive selection of rifle scopes, prism scopes, red dot sights, optic mounts, and accessories. Every Primary Arms Optics product is hand-inspected at their Houston-based headquarters, and all their products come with a Primary Arms lifetime warranty.