ATHENS, Ala. – May 24, 2024 – SLG2, Inc. has officially released its impressive 2024 1st Quarter Report. Highlighting its commitment to delivering exceptional experiences to guests, showcasing top-notch products and collaborating with Bass Pro Shops and a variety of leading partners has resulted in another quarter of remarkable achievements.
In the 1st Quarter of 2024, SLG2, Inc. experienced a surge in attendance, with over 1,000 guests participating in Shoot Like A Girl, Safe LivinG and Hunt Like A Girl experiences. The team traveled to Bass Pro Shops and Cabela’s locations in Daytona, Fla, West Chester, Ohio, Fort Mill, S.C., and Gonzales, La. Additionally, SLG2 Inc.'s presence at NSSF Industry Day at the Range in Boulder City, Nev., as part of SHOT Show, further amplified its reach.
The report also sheds light on the impact of SLG2 Inc.'s experiences on guests' attitudes towards firearms. An impressive 32% of guests reported an improved attitude or opinion of firearms after their engagement with SLG2 Inc. 67% of guests already held a positive attitude towards firearms prior to their participation
“Our 1st Quarter Report showcases the unwavering commitment to providing exceptional experiences and creating positive attitudes towards firearms,” said Karen Butler, founder and president of SLG2, Inc. “With our impressive team of instructors and amazing partners, we continue to make a resounding impact in the industry and communities we visit.”
The digital realm proved to be a significant platform for SLG2 Inc.'s outreach, with the company featured in 32 editorials with a potential reach of 3.8 million views. Instagram and Facebook pages witnessed a combined total of 1,312 posts, garnering 330,653 impressions, 28,168 engagements and 15,946 link clicks.
The data presented in the report is compiled from a survey sent to 993 guests who visited Shoot Like A Girl and/or Safe LivinG in the 1st Quarter of 2024. The survey was distributed to guests at least three weeks after their experience with SLG2 Inc. and reflects data as of April 30, 2024.
For more information about SLG2, Inc. and its brands, please visit shootlikeagirl.com and SafeLiving2.com.
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About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.