HOIST Partners with HMY Yacht Sales Ahead of 2024 HMY Lowcountry Cup Fishing Tournament

HOIST Partners with HMY Yacht Sales Ahead of 2024 HMY Lowcountry Cup Fishing Tournament

CINCINNATI, Ohio, (July 1, 2024) – HOIST®, innovator in the hydration industry, is excited to announce its partnership with HMY Yacht Sales as a sponsor of the highly anticipated 2024 HMY Lowcountry Cup Fishing Tournament. The tournament, scheduled to take place from July 3 to July 6, 2024, in Charleston, S.C., brings together avid anglers and enthusiasts from around the country for a thrilling competition on the water.

The HMY Lowcountry Cup will consist of three fish days and competing teams can pick their best two out of three days. The event concludes each day of fishing with a weigh-in, followed by live music and food and an awards presentation on the end of the final day to name the winners.

As part of this partnership, HOIST will supply its hydration drinks to teams on every participating boat during the tournament–ensuring that competitors are well equipped to face the sun and heat while out on the water with premium hydration. 

When out on the water, people can face dehydration risks from multiple factors especially during the summer. Sun exposure increases sweating and fluid loss if hydration isn't maintained. High temperatures and humidity near the water further escalate the body's need for fluids and physical activities like swimming and boating increase water demand due to exertion. HOIST offers a hydrating solution to these challenges, making it the best source of electrolytes for any recreational activity on the water this summer.

"Staying hydrated is crucial, especially when facing elements on the open water," said HOIST Director of Business Development Rachel Trotta. "We are excited to partner with HMY Yachts and support the HMY Lowcountry Cup Fishing Tournament. Our goal is to ensure that all participants can perform at their best with the proper hydration they need."

As one of three electrolyte beverages approved for use by the U.S. Department of Defense, HOIST’s IV-level hydration is well-known and widely used for its ability to improve performance and maintain peak physical and mental health. HOIST has quickly gained recognition for its scientifically developed formula designed to deliver rapid hydration and an electrolyte mix without unnecessary additives. Since its inception, HOIST has become a trusted hydration drink among athletes, outdoor enthusiasts and professionals seeking effective and reliable hydration solutions.

The 2024 HMY Lowcountry Cup Fishing Tournament promises to be an exciting event, combining the thrill of sportfishing with the beauty of Charleston's coastal waters. HOIST looks forward to contributing to the success of the tournament and supporting participants in achieving their best catch throughout the competition. 

HOIST is also proud to further its presence in the Southeast U.S. through its partner Southern Crown Partnerships– a premier beverage distribution company serving the S.C. Lowcountry Coastal Plains of Georgia.

HOIST IV-level drinks offer quick and refreshing hydration options for any hydration station, available in bottles, powder sticks and liquid pouches.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

Celebrate National Hydration Day With HOIST®

Celebrate National Hydration Day With HOIST® 

CINCINNATI, Ohio, (June 19, 2024) – As National Hydration Day approaches on June 23, 2024, HOIST®, innovator in the hydration industry, is eager to share its top hydration tips during the nation’s first heatwave of the summer season. As one of three electrolyte beverages approved for use by the U.S. Department of Defense, HOIST hydration is well-known, and widely used, for its ability to improve performance and maintain peak physical and mental health.

Staying hydrated is crucial for overall health, and since 2016, National Hydration Day aims to promote awareness on the importance of individuals staying hydrated during the height of the summer. 

Tips on Staying Hydrated This Summer

1. Respond to dehydration before it occurs by drinking electrolytes, such as HOIST, or a glass of water first thing in the morning.

2. Set reminders throughout the day to hydrate.

3. Consider using rapid hydration solutions, such as HOIST, during intense physical workouts, extreme temperatures or general fatigue and dehydration for rapid replenishment of fluids and electrolytes.

4. Adjust your diet by incorporating hydrating foods like melons and leafy greens, and limiting alcohol and caffeine intake.

“Whether you’re looking to relieve symptoms of dehydration or simply making hydration a priority in your daily routine, HOIST can play a crucial role," said HOIST Co-founder Kelly Heekin. "We believe in our formula and know that it offers a rapid and replenishing solution that’s proven to hydrate longer than water. Whether you’re prepping for a hike or a long day on the beach, we want HOIST to help people function at their best level of health.”

How To Tell When You’re Getting Dehydrated

1. Be on the lookout for thirst signals like dryness of mouth, lips and tongue. 

2. Headaches, feeling dizzy, lightheaded or fatigue.

3. Be aware of your body’s natural response during physical activities. Make sure to rehydrate before, during and after physical activity.

4. Check yourself by pinching the skin over the back of the hand, stomach or chest. Dehydration will cause the skin to return to its normal state at a slower pace.

“A common misconception is that drinking plain water is sufficient for effective hydration. However, without replenishing electrolytes and carbohydrates, there is a risk of developing an electrolyte imbalance, which can result in symptoms such as nausea and muscle cramping,” said HOIST Director of Business Development Rachel Trotta. “Proper hydration benefits everyone, not just athletes.”

How HOIST Outperforms Other Sports Beverages

1. HOIST contains 3x the electrolytes of traditional sports drinks

2. HOIST has an ideal balance of carbohydrates, electrolytes and water for quick absorption.

3. The HOIST specially-formulated blend closely mimics the body’s natural osmolality, allowing for rapid replenishment of electrolytes and fluids. 

4. Check out this video to see the science behind the success of the HOIST formula https://youtu.be/T8CCylE_6FA

“HOIST has proven to be a game-changer for myself and our team,” said Chris Buescher, driver of the No. 17 for NASCAR’s RFK Racing. “Especially now that we’re into the summer stretch of our schedule, staying ahead of the game in hydration is key, and HOIST enables us to do that and beyond. We’re thankful to the HOIST team for continuing to help keep our team at its peak performance, and share the many sentiments that HOIST has changed how we perform, both on the track and off.”

HOIST IV-level drinks offer quick and refreshing hydration options, available in bottles, powder sticks and liquid pouches. By paying attention to thirst signals and following these simple tips, you can effectively stay hydrated and function at your best, especially during the soaring temperatures of the summer months.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.

HOIST® IV-Level Hydration to Visit Nashville for RFK Racing Show Car Events

CINCINNATI, Ohio, (June 17, 2024) – HOIST® is excited to announce that it will be making stops to host promotional events at its retailers, Twice Daily in Franklin, Tenn. and Kroger Store 565 in Murfreesboro, Tenn. on Saturday, June 29. The promotional events aim to introduce new people to HOIST, and to support its partner, Roush Fenway Keselowski (RFK) Racing, in the midst of the Nashville Superspeedway’s 2024 NASCAR Tripleheader, June 28-30 consisting of the Rackley Roofing 200, Tennessee Lottery 250 and the Ally 400. 

“We’re proud to have HOIST distributors and retailers who not only welcome our product, but also our team,” said Rachel Trotta, director of business development for HOIST. “These two events will provide people in the Nashville area with the chance to see why HOIST is the #1 hydration partner of RFK Racing, including the pit crews and Chris Buescher.”

At these events, attendees will be able to get an up close and personal look at the No. 17 RFK Racing show car, while sampling the hydration beverage chosen by 8-year veteran at NASCAR’s top level, and RFK team member, Chris Buescher. The HOIST team will also be distributing coupons for buy one, get one free HOIST products.

The RFK Racing Show car will be stationed at the following locations and during the times outlined below.

Kroger

4432 Veterans Pkwy

Murfreesboro, TN 37128

Saturday, June 29 

10 a.m. to 12 p.m. (CST)

Twice Daily

1316 Hwy 96

Franklin, TN 37064

Saturday June 29 

3 p.m. to 5 p.m. (CST)

In January 2024, HOIST and RFK Racing announced their multi-year partnership, which has seen the fast-moving beverage brand serve as the official hydration partner of RFK Racing. 

The HOIST formula is scientifically tested and proven to supply rapid hydration and recovery, without compromising taste, and is offered across a lineup of bottled beverages, powder sticks and liquid pouches.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.