CINCINNATI, Ohio, (June 17, 2024) – HOIST® is excited to announce that it will be making stops to host promotional events at its retailers, Twice Daily in Franklin, Tenn. and Kroger Store 565 in Murfreesboro, Tenn. on Saturday, June 29. The promotional events aim to introduce new people to HOIST, and to support its partner, Roush Fenway Keselowski (RFK) Racing, in the midst of the Nashville Superspeedway’s 2024 NASCAR Tripleheader, June 28-30 consisting of the Rackley Roofing 200, Tennessee Lottery 250 and the Ally 400.
“We’re proud to have HOIST distributors and retailers who not only welcome our product, but also our team,” said Rachel Trotta, director of business development for HOIST. “These two events will provide people in the Nashville area with the chance to see why HOIST is the #1 hydration partner of RFK Racing, including the pit crews and Chris Buescher.”
At these events, attendees will be able to get an up close and personal look at the No. 17 RFK Racing show car, while sampling the hydration beverage chosen by 8-year veteran at NASCAR’s top level, and RFK team member, Chris Buescher. The HOIST team will also be distributing coupons for buy one, get one free HOIST products.
The RFK Racing Show car will be stationed at the following locations and during the times outlined below.
Kroger
4432 Veterans Pkwy
Murfreesboro, TN 37128
Saturday, June 29
10 a.m. to 12 p.m. (CST)
Twice Daily
1316 Hwy 96
Franklin, TN 37064
Saturday June 29
3 p.m. to 5 p.m. (CST)
In January 2024, HOIST and RFK Racing announced their multi-year partnership, which has seen the fast-moving beverage brand serve as the official hydration partner of RFK Racing.
The HOIST formula is scientifically tested and proven to supply rapid hydration and recovery, without compromising taste, and is offered across a lineup of bottled beverages, powder sticks and liquid pouches.
For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist.