ATHENS, Ala. – October 19, 2022 – Shoot Like a Girl has released their impressive 2022 third quarter report, showing they continue to make lifelong impacts on the shooting industry as they hit record attendance with nearly 1,500 participants. Reaching a wide array of first-time to expert shooters, the Sea to Shining Sea Tour covered over 4,000 miles, opening the door for women to build confidence and expand on their shooting abilities.
“As we come up on almost 15 years of Shoot Like A Girl, we’re thrilled at what we’ve seen in 2022 and this year’s third quarter,” said Karen Butler, Founder and President of Shoot Like A Girl. “The turnout has been incredible as we meet the need for community and public safety outreach while delivering a fun experience. We’re honored to be a part of this amazing impact and continue to work to empower women, families and communities across the country as we look toward Q4 and 2023.”
Shoot Like A Girl made lots of noise this quarter, bringing their mobile range to Bass Pro Shops and Cabela’s locations in Lehi, Utah; Auburn Hills, Michigan; Columbus, Ohio; Hamburg, Pennsylvania; Bristol Motor Speedway in Tennessee and Rocky Mountain Elk Foundation’s Mountain Fest in Park City, Utah. Hosting a pheasant hunt for Bass Pro Shops/Cabela’s Club Signature Experience and an industry hunt with Beretta, women from all over the country experienced the powerful impact of connecting with nature from the Shoot Like A Girl team.
Report results showcased the exponential growth and immense need for confidence in the shooting sports world. Prior to participation in the tour, 55% of attendees had positive attitudes toward firearms while 42% expressed improved attitudes after connecting with Shoot Like A Girl. Home defense took the lead for the intended purpose of owning or training with a firearm, with recreational, on and off-body carry following close behind. O tour guests who committed to purchasing a firearm, 70%committed to pistol sales, 22% to rifle and 14% to shotgun. After archery shooting in the Shoot Like A Girl trailer, 33% of the attendees planned to buy one or more bows.
“I had brought my twin daughters with me who will be turning 21 in Dec. This is something that I feel in this day and age is important for women to have an understanding about,” said Melissa from the Hamburg, Pennsylvania tour location. “For their Birthday this year we will all be taking a training class, getting our permits and purchasing our first handguns. This event took a lot of the anxiety out of the process and really let them decide for themselves.”
As Shoot Like A Girl reflects on this astounding quarter, these impressive numbers and successful events were made possible by the overwhelming support from women in the shooting industry. The team continues to foster a love for the sport through education and empowerment as they look towards the end of 2022 and beyond.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker's, Black Rifle Coffee Company, Federal Ammunition, InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Mossberg, UMAREX, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG, Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Vortex Optics, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, MTN OPS, NSSF’s Project ChildSafe, USCCA, S & S Outdoors, The WON, Archery 360, and Bowhunting 360.