HOIST® to Sponsor 4th Annual Blue Otter Invitational Golf Tournament

CINCINNATI, OHIO (October 13, 2023) – HOIST®, one of the fastest growing hydration beverages in the U.S., is pleased to announce their sponsorship contribution for the 4th Annual Blue Otter Invitational Golf Tournament to help raise money for the Tennessee Golf Foundation’s Kids Play Free Initiative.

The Blue Otter Invitational Golf Tournament will be held Monday, October 16th at the Old Hickory Country Club in Nashville. All proceeds will benefit Kids Play Free, which aims to provide Tennessee’s youth with unrestricted, free access to the game of golf at multiple facilities. HOIST will be joining the event as a Bettin’ Man level sponsor, and plans to supply HOIST hydration beverages throughout the tournament.

“This event brings a lot of our partners together, and we had a great experience last year. The Blue Otter Invitational Golf Tournament celebrates sportsmanship and competition, which aligns well with our values at HOIST,” said HOIST Director of Business Development Rachel Trotta. “We’re proud to contribute to Kids Free Play and we look forward to supporting all the players in attendance this year.”

Spectators and competitors alike can experience HOIST hydration beverages at the Blue Otter Invitational Golf Tournament. The HOIST formula is clinically proven to hydrate longer than water, and 110 percent faster, making it an ideal beverage for any player that wants to optimize their performance. This IV-level hydration is an isotonic formula that’s made to absorb instantly, and it’s available across all HOIST products including bottled beverages, powder sticks and liquid pouches.

HOIST products can be purchased in the TN area at the retailers below.

● Cox Oil

● Kroger

● Mapco

● Sudden Service

● Twice Daily

HOIST partners who help to distribute in the TN area can be found below.

● Ajax Turner

● Cardin Distributing Co

● Central Distributors Inc

● Clark Distributing Co

● Eagle Distributing Co Knoxville

● Holston Distributing Co

● L&H Distributing Co

● Tarver Distributing Co

● TriStar Beverage

● Volunteer Distributing Co

For more information about HOIST, visit www.drinkhoist.com.

For more information about Blue Otter Polarized, visit https://blueotterpolarized.com/

For more information about Kids Play Free visit https://knoxvillegolf.org/kpf/

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

About HOIST

Founded in 2009, HOIST provides IV-level hydration in the form of a bottle alongside a military-grade powdered product for those looking to add an elevated hydration to their liquid. Born and built in the Midwest, HOIST’s Cincinnati-based team has developed a product that’s not only a trusted hydration for the U.S. Department of Defense, it’s also the go-to hydration among many who #LiveExhausted, pushing their physical and mental limits to achieve maximum performance. For more information please visit www.drinkhoist.com.

HOIST® to Serve as Official Hydration Partner of RFK Racing

CONCORD, N.C. (Oct. 11, 2023) – HOIST®, one of the fastest growing hydration beverages in the U.S., and NASCAR’s Roush Fenway Keselowski (RFK) Racing have teamed up for a multi-year partnership launching in 2024, which will see the fast-moving brand serve as the official hydration partner of RFK.

“We’re excited to kick off this partnership with HOIST, a brand that is up and coming throughout the beverage industry,” said RFK driver Chris Buescher. “I have been drinking HOIST for a while now and it’s changed the game in my overall hydration and performance. We know their product will take us to the next level both on and off the track and we can’t wait to ‘hoist’ our bottles in victory lane.”

HOIST offers IV-level hydration across its product line of bottled beverages, powder sticks and liquid pouches. The HOIST formula is isotonic and made to absorb instantly, making this pairing ideal for extreme athletes like Chris Buescher of RFK Racing, to excel in races and outperform competitors. HOIST is clinically proven to replenish your body with the electrolytes, carbohydrates, and fluids your body needs without delay.

“This partnership is the perfect blend of speed, precision, and hydration as HOIST keeps Chris and his team fueled for success on and off the racetrack,” said Rachel Trotta, Director of Business Development for HOIST. “We are thrilled to align with a like-minded team who shares a passion for excellence, resilience and breaking boundaries.”

RFK Racing began competing in NASCAR in 1988, growing into one of the most successful teams in NASCAR – becoming the first team in the sport’s history to amass over 300 victories. RFK boasts 141 NASCAR Cup Series wins and continues to grow with the addition of NASCAR Champion Brad Keselowski in 2021. The team placed both drivers in the 2023 NASCAR Playoffs, with Buescher currently competing for the championship in the Round of 8.

For more information about HOIST, visit www.drinkhoist.com.

For more information about RFK Racing, visit www.rfkracing.com, and follow the team on all social platforms @rfkracing.

About HOIST

Founded in 2009, HOIST provides IV-level hydration in the form of a bottle alongside a military-grade powdered product for those looking to add an elevated hydration to their liquid. Born and built in the Midwest, HOIST’s Cincinnati-based team has developed a product that’s not only a trusted hydration for the U.S. Department of Defense, it’s also the go-to hydration among many who #LiveExhausted, pushing their physical and mental limits to achieve maximum performance. For more information please visit www.drinkhoist.com.

About RFK Racing

RFK Racing, in its 36th season in 2023, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, brings to the team a championship mindset himself having won the 2012 NASCAR Cup Series Championship. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit rfkracing.com, and follow the team on all social platforms @rfkracing.

Media Contacts:

Corley Frierson, Murray Road Agency

Email: corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Email: jonathan.harling@murrayroadagency.com

Shoot Like A Girl Hosts Free Shooting Sports Experience at Bass Pro Shops in Chattanooga, TN for 15-Year Expansion Tour

ATHENS, Ala. – October 11, 2023 – Shoot Like A Girl®, a brand of SLG2, Inc, is bringing their 2023 15-Year Expansion tour to Bass Pro Shops® in Chattanooga, TN this weekend for an interactive event that introduces women and their families to shooting sports in a fun, safe and comfortable atmosphere. New and experienced shooters and their families are invited to stop by the Shoot Like A Girl trailer in front of Bass Pro Shops on Saturday, October 14 from 9 a.m. to 6 p.m. and Sunday, October 15 from 10 a.m. to 3 p.m.

SLG2, Inc and Vortex recently hosted an all-women’s Bass Pro Shops and Cabela’s Club Live Fire experience at the Vortex facility. The success was off the charts for the guests, the Vortex team and the SLG2, Inc team. They coached and guided 8 women on their individual journey into bringing a handgun into their life.

The Shoot Like A Girl Trailer also travelled to Kodak, TN with 151 signed in guests. Two families that had recently attended past trailer stops made the drive to see the Shoot Like A Girl team again, both wanting more time on the gun bar and information from instructors and more training.

“I appreciate all that Shoot Like A Girl offers and the knowledge the business imparts to other women. I love how each person at the events take so much time and effort to explain everything about the firearm and the safety as well,” said Shoot Like A Girl guest. “The team made my girls and husband feel very welcome as well! Everyone at the event was awesome!”

What to Expect

Both new and experienced shooters are encouraged to stop by the Shoot Like A Girl mobile range event to learn more about ways to get involved in shooting sports. Inside the mobile range, using a military-grade firearm simulator which provides immediate recoil, impact and sound feedback, guests who are 18 years of age or older will gain confidence through handling and shooting a handgun and long gun at this immersive event. Guests will also be supported by archery coaches through a live archery demonstration, allowing attendees to experience archery firsthand and learn more about the sport through hands-on instruction.

Shoot Like A Girl strives to empower women through shooting sports demonstrations and events while opening a discussion surrounding sports and outdoors. Attendees are encouraged to bring their families and children to discuss and learn more about firearm safety in a comfortable and controlled environment. No experience is necessary to participate in this free event, and all equipment is provided to guests upon their arrival.

At the Shoot Like A Girl gun counter outside of the mobile range, visitors are welcome to compare a variety of disassembled firearms, including revolvers, semi-automatic pistols, shotguns and rifles. Additional products form corporate partners will be on display, including optics, conceal carry bags, holsters, TrueTimber camouflage, SABRE pepper spray products and much more. A full list of partners is available online.

About Shoot Like A Girl

As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker's, Black Rifle Coffee Company, Federal Ammunition, InVeris Training Solutions, Ruger, Colt, Magpul, Savage Arms, Springfield Armory, Walther, FN America, Heckler & Koch, Smith & Wesson, Mossberg, GTM Original, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, NAP, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, ZeroTrace, Avian X, Flextone, HME, Hawk, Skull Hooker, Cold Steel, Thermacell, SABRE, LaCrosse Footwear, SOG, Upper Canyon Outfitters, Rocky Mountain Elk Foundation, Primos, Gold Tip Arrows, Vortex Optics, Dead Down Wind, Moultrie Mobile, Hornady, Mathews, Hoyt, Bear Archery, MTN OPS, NSSF’s Project ChildSafe, USCCA, S & S Outdoors, Woman’s Outdoor News, CZ USA and GOSAFE.

About SLG2, Inc.

Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.