HOIST® Introduces New Flavor…Black Cherry

Cincinnati, OHIO—November 14, 2023 – HOIST®, one of the fastest growing hydration beverages in the U.S., is thrilled to announce the addition of its latest flavor, Black Cherry, providing a rich flavor profile that consumers can look forward to this season.

Black Cherry embodies the HOIST commitment to delivering unparalleled hydration while maintaining a satisfying taste. Crafted with precision, this new flavor is a powerful blend of both sweet and tart and is free from artificial sweeteners or dyes. This flavor is set to offer a refreshing take on the hydration qualities that HOIST beverages are known to bring to the table.

"We are ecstatic to unveil Black Cherry to our customers and the broader market," said HOIST Co-Founder and Vice President of Sales Ben Schmidt. "Our team has worked tirelessly to create a flavor that exceeds the high standards our customers have come to expect from us. Black Cherry is a testament to our ongoing commitment to innovation and excellence in the hydration beverage arena."

HOIST products are made in the U.S.A., and provide IV-level hydration in the form of a bottle, powder sticks and pouches. All HOIST beverages absorb immediately into the body without the need for digestion compared to other traditional sports drinks, and is the trusted hydration solution for the U.S. Department of Defense.

HOIST is also excited to announce strategic expansion into select Kroger divisions in 2024. This move will solidify expansion into the isotonic aisles of the renowned grocery giant. As part of this exciting development, Kroger will be the first retailer to offer the highly anticipated Black Cherry flavor in their resets, starting in January.

For more information about HOIST, visit www.drinkhoist.com or find them on social @drinkhoist.

Media Contacts

Corley Frierson, Murray Road Agency

Corley.frierson@murrayroadagency.com

Jonathan Harling, Murray Road Agency

Jonathan.harling@murrayroadagency.com

Savage Arms® Licensed Apparel and Gear Now Available

WESTFIELD, Massachusetts – November 14, 2023 – The Savage Arms licensing program, in partnership with the Group 3 Holdings licensing group, is now shipping orders to retailers and product is available direct to consumers. The new line is comprised of hunting apparel, camping equipment and lifestyle apparel. Several items are available via SavageBasecamp.com with additional SKUs coming on weekly.

“While so many hunting and outdoor enthusiasts take to the fields, forests and highlands this fall, it is great to see our gear and apparel become available,” said Beth Shimanski, Director of Marketing at Savage Arms. “From casual T-shirts and outerwear around camp to more technical apparel—we designed the new gear with the features in mind that matter to those who enjoy the outdoors.”

Several new lines/items including basecamp products, technical hunting apparel, sportswear, non-technical apparel, functional bags and storage products will continue to become available in Q4 and Savage will extend and further develop the line extensively in 2024.

To learn more about Savage's complete line of firearms, visit savagearms.com. The new gear and apparel can be found at SavageBasecamp.com .

For more information on this licensing partnership, or to set up meetings, contact Group 3 Holdings through marygleason@group3holdings.com.

Media contact: Tim Brandt, Murray Road Agency

E-Mail: tim.brandt@murrayroadagency.com

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world's largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.

SLG2, Inc Celebrates Success in Q3 2023

ATHENS, Ala. – November 13, 2023 – SLG2, Inc. has officially released its impressive 2023 3rd Quarter Report, highlighting its commitment to delivering exceptional experiences to guests, showcasing top-notch products from manufacturer partners, and collaborating with Bass Pro Shops and a variety of leading partners has resulted in another quarter of remarkable achievements.

As SLG2, Inc approaches the end of its milestone 15th year in business, the company is grateful for the trust its industry partners have placed in them to market their products. The number of people participating in shooting sports with confidence continues to grow, and SLG2, Inc is proud to be a part of that.

“In the third quarter of 2023, we welcomed over 1,500 signed-in guests at nine extraordinary events. These events included a thrilling NASCAR race, a Professional Bull Riding rodeo and an exclusive Bass Pro Shops Club Experience,” said Karen Butler, founder and president of SLG2, Inc. “Our dedication to providing unforgettable experiences for shooting sports enthusiasts and outdoor enthusiasts alike has been a key driver of continued success.”

One of the highlights of the quarter was the presentation of the Excellence in Safety Award. This prestigious award recognizes companies that go above and beyond in ensuring the safety of their products and promoting overall safety. GSM Outdoors was honored with the 3rd Quarter Award for their unwavering commitment to safety equipment.

SLG2, Inc also collaborated with Vortex Optics to host a Bass Pro Shops and Cabela's Club Experience in Barneveld, WI, exclusively for eight club members. This unique event allowed participants to explore the world of shooting sports with the support of industry-leading experts.

The SLG2, Inc mobile ranges have been hitting the road, traveling through 21 states and covering an impressive distance of 8,345 miles. It was found that 35% of guests shot firearms frequently before their experience, while 44% had never shot archery before. The report also revealed guests' intentions to purchase firearms and bows, with 66% committed to firearms purchases.

The Q3 report also revealed statistics about SLG2, Inc's guests. Notably, there was a continued increase in guests over 50 years old, with 53% of guests falling into the highest brackets of disposable income. The report also highlighted the diverse ethnicity and gender representation among guests, showcasing the inclusive nature of shooting sports.

The report showcased the impact of SLG2, Inc's experiences on guests' attitudes towards firearms and archery. A significant 28% of guests reported an improved attitude/opinion of firearms, while 68% already had a positive attitude towards firearms prior to their experience with SLG2, Inc. Additionally, 28% of guests recruited other people to try shooting sports, further expanding the reach and impact of SLG2, Inc's initiatives.

“It was a great experience and the ladies were awesome. I have my conceal carry already and own a handgun. My friend did not,” said Shoot Like A Girl guest. “We did it twice and she is now going to buy a pistol and complete her conceal carry course!”

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.