Rosco Manufacturing Selects Murray Road as Marketing Agency of Record

CHARLESTON, South Carolina – May 24, 2024 – The Murray Road Agency, a full-suite marketing agency rooted strongly in the hunting, shooting, fishing and outdoor industries, announces its latest partnership with Rosco Manufacturing, expert barrel manufacturer. After exponential growth on both the OEM and consumer-facing sides of its manufacturing business, Rosco has chosen to select the Murray Road Agency as its marketing agency of record to help expand the brand.

“As we move forward with our company mission, we have chosen to partner with Murray Road to bring scale, alignment and significant resources to our efforts,” said Rosco Manufacturing President Mike D’Angelo Jr. “Murray Road’s reputation, experience and expertise dovetail into the needs for our brand and products and are also a match to our core values and we are excited to collaborate.”

Rosco Manufacturing is an American manufacturer of hard-use precision rifle barrels. Through years of expert engineering, innovative designs and quality workmanship, Rosco has grown to be both a barrel manufacturer for home builders and top firearms manufacturers. By providing customers with unmatched accuracy, Rosco has become an unparalleled, trusted manufacturer in the highly competitive American barrel manufacturing market. In addition to quality barrels, Rosco also manufacturers upper receiver groups, bolts and other small parts.

“We’re thrilled to announce our new partnership with Rosco,” said Murray Road President and CEO Tim Brandt. “We've had firsthand experience with their quality products throughout our years in this industry and are excited to help grow the Rosco brand and position them for continued success. Our ability to work in several areas of Rosco’s business is exciting for our team and should produce great results for the Rosco team as well.”

Murray Road offers a full spectrum of marketing services including: media buying, public relations, creative services, content creation, events management, affiliate marketing, social media and more. The team delivers difference-making growth for clients and is deeply rooted in the outdoor, hunting, tactical and shooting industries, making this partnership a great match to bring dynamic content, messaging and materials to ideal audiences, customers, fans, followers and partners.

For more information on Rosco, please visit www.roscomanufacturing.com or find Rosco Manufacturing on Instagram and Facebook.

To learn more about Murray Road, visit murrayroadagency.com or follow Murray Road on Instagram @murrayroadagency.

For more information on the Murray Road Agency, visit www.murrayroadagency.com or visit Murray Road’s Instagram or Facebook.

About Murray Road

Murray Road is a passionate and well-rounded marketing agency dedicated to the outdoor industry. If a consumer uses a product, technology or process to seek, hunt, fish, gather, cook, explore, push boundaries or for any other activity outside, Murray Road can and will market it. It also excels in digital and brick-and-mortar retail environments and are expanding into other consumer markets as well. More information on the agency, specific services or our team is available at murrayroadagency.com.

About Rosco Manufacturing

Rosco Manufacturing is an American manufacturer of hard-use precision rifle barrels. Their production facility in Central Falls, RI has over 50,000 square feet of production space with room for high volume capacity. Rosco supplies major gun manufacturers and everyday gun owners with high-quality products. Through superior workmanship and unprecedented engineering, the Rosco product line continues to provide a complete solution for OEM and home builders alike. For more information on Rosco, please visit www.roscomanufacturing.com or find Rosco Manufacturing on Instagram and Facebook.

SLG2, Inc. Presents Exciting Results in First Quarter of 2024

ATHENS, Ala. – May 24, 2024 – SLG2, Inc. has officially released its impressive 2024 1st Quarter Report. Highlighting its commitment to delivering exceptional experiences to guests, showcasing top-notch products and collaborating with Bass Pro Shops and a variety of leading partners has resulted in another quarter of remarkable achievements.

In the 1st Quarter of 2024, SLG2, Inc. experienced a surge in attendance, with over 1,000 guests participating in Shoot Like A Girl, Safe LivinG and Hunt Like A Girl experiences. The team traveled to Bass Pro Shops and Cabela’s locations in Daytona, Fla, West Chester, Ohio, Fort Mill, S.C., and Gonzales, La. Additionally, SLG2 Inc.'s presence at NSSF Industry Day at the Range in Boulder City, Nev., as part of SHOT Show, further amplified its reach.

The report also sheds light on the impact of SLG2 Inc.'s experiences on guests' attitudes towards firearms. An impressive 32% of guests reported an improved attitude or opinion of firearms after their engagement with SLG2 Inc. 67% of guests already held a positive attitude towards firearms prior to their participation

“Our 1st Quarter Report showcases the unwavering commitment to providing exceptional experiences and creating positive attitudes towards firearms,” said Karen Butler, founder and president of SLG2, Inc. “With our impressive team of instructors and amazing partners, we continue to make a resounding impact in the industry and communities we visit.”

The digital realm proved to be a significant platform for SLG2 Inc.'s outreach, with the company featured in 32 editorials with a potential reach of 3.8 million views. Instagram and Facebook pages witnessed a combined total of 1,312 posts, garnering 330,653 impressions, 28,168 engagements and 15,946 link clicks.

The data presented in the report is compiled from a survey sent to 993 guests who visited Shoot Like A Girl and/or Safe LivinG in the 1st Quarter of 2024. The survey was distributed to guests at least three weeks after their experience with SLG2 Inc. and reflects data as of April 30, 2024.

For more information about SLG2, Inc. and its brands, please visit shootlikeagirl.com and SafeLiving2.com.

Follow along on Facebook and Instagram.

About SLG2, Inc.

Founded in 2008, SLG2, Inc. is an event marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc. currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.

Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.

Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.

Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.

SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.

Savage Arms® Attending 2024 Bowtech The Rally Event

WESTFIELD, Massachusetts – May 24, 2024 – Savage Arms®, an iconic firearm manufacturer, will attend and sponsor Bowtech’s The Rally event and competition alongside several other major outdoor brands. The Rally will take place in Cave City, Kentucky July 26-28, 2024 and feature a variety of activities, events, competitions, appearances and more—all celebrating 25 years of Bowtech and the archers who have made it all possible. A portion of the proceeds from the event will also go to Folds of Honor.

“We’re excited to sponsor The Rally by Bowtech,” said Beth Shimanski, Director of Marketing at Savage Arms. “This will be a great way for our brand and products to get in front of passionate and engaged outdoor and hunting audiences. It’s a perfect time of year to start thinking about the fall seasons and what is ahead.”

Bowtech Archery is a leading manufacturer of high-performance compound bows, renowned for their precision, innovation, and dedication to the craft of archery. With a rich history dating back to 1999, The Rally is an event dedicated to celebrating the archery community and Bowtech’s 25th year.

The event will feature live entertainment, competitions and camaraderie as archers from around the country join together to celebrate the sport. Registration began on May 15 for Bowtech owners and opens on June 1 for non-Bowtech owners.

The event will include a free barbecue on Saturday and Sunday nights, a free concert, food trucks on-site and free daily seminars. There will also be added amenities and perks for VIP attendees, including current Bowtech owners.

The energy and revenue generated by this event will also be going to a great cause. Folds of Honor provides life-changing scholarships to the spouses and children of America’s fallen or disabled military and the mission now expands to the families of America’s first responders as well. A portion of the proceeds of this event goes directly to Folds of Honor. More information on Folds of Honor is available at https://foldsofhonor.org/.

Attendees of The Rally are encouraged to come meet the Savage representatives and learn more about the brand’s extensive line of products—including a few very recent introductions.

For more information about Savage Arms and its extensive line of leading firearms, visit savagearms.com.

For more information about Bowtech visit https://bowtecharchery.com/ and to learn more about The Rally visit https://bowtecharchery.com/owners-rally/.

About Savage

Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world’s largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.