INMAN, S.C. – October 28, 2026 – TrueTimber, the world’s best-selling camo brand, is proud to announce the latest additions to its officially licensed Honda apparel collection for fall 2026. Building on a long-standing partnership between the two brands, the updated lineup introduces fresh designs across T-shirts, sweatshirts, hoodies and headwear, offering Honda enthusiasts new ways to represent the brand on and off the road.
The new styles complement TrueTimber’s extensive collection of officially licensed Honda apparel, which includes Honda, Honda Racing Corporation (HRC) and Gold Wing designs. From casual everyday wear to performance apparel and outerwear, the broader lineup offers options for powersports enthusiasts, racing fans and Honda supporters alike.
“Honda has an incredibly loyal following, and we’ve worked hard to develop a collection that reflects that passion while delivering the quality, comfort and style customers have come to expect,” said TrueTimber CEO Rusty Sellars. “Honda and TrueTimber have both built strong reputations on quality and innovation, and our partnership allows us to continue bringing great products to Honda enthusiasts across the country.”
Through its established licensing partnership with Honda, TrueTimber continues to design and manufacture apparel that brings together Honda’s recognizable branding and TrueTimber’s experience in apparel development. The ongoing collaboration provides dealers with a diverse selection of officially licensed merchandise while making quality Honda apparel accessible to consumers nationwide.
Beyond apparel, TrueTimber’s partnership with Honda extends across multiple areas of the powersports industry. As Honda’s exclusive camouflage partner, TrueTimber patterns are featured on a variety of Honda side-by-side vehicles and ATVs, including models in the Pioneer, Rancher and Foreman lineups. TrueTimber also serves as the official race team apparel manufacturer for Honda HRC Progressive, outfitting riders and team personnel throughout the AMA Supercross, Pro Motocross and SuperMotocross seasons. These collaborations further strengthen the relationship between the two brands and their shared commitment to delivering quality products to powersports enthusiasts nationwide.
The fall 2026 collection is available to authorized TrueTimber and Honda dealers nationwide. Consumers can also shop the collection directly at TrueTimber.com.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
Media Contact
Will Ireland | The Murray Road Agency
will.ireland@murrayroadagency.com
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com.