Viridian Weapon Technologies

Our Briefing

In collaboration with key stakeholders, Murray Road successfully planned and executed a mainstream media press conference surrounding the West Hennepin Fact Duty Weapon Mounted Camera (WMC) deployment. The Fact Duty WMC is a groundbreaking product designed specifically for law enforcement, providing an innovative approach to capturing critical evidence from an officer’s perspective. When the developers sought broader exposure outside of industry-specific media, they turned to us to secure real results with mainstream coverage.

Events

To generate widespread awareness, we coordinated a high-impact news conference in the Minneapolis-St. Paul area. This event was strategically focused on the first-ever deployment sale of the Fact Duty WMC to a police agency. Our approach included:

  • Securing attendance from major media outlets.
  • Facilitating interviews and demonstrations of the technology.
  • Engaging law enforcement agencies and policymakers to discuss the significance of the deployment.

The press conference successfully introduced the Fact Duty WMC to a national audience, creating a ripple effect that extended beyond the event itself. Additional law enforcement testing and evaluation opportunities, further press engagements, and increased sales inquiries followed.

The Results

Through meticulous planning, media relations, and targeted outreach, Murray Road helped achieve outstanding media coverage:

The impact of this campaign extends far beyond initial media placements. Increased public awareness, heightened interest from law enforcement agencies, and additional sales opportunities continue to drive the success of the Fact Duty WMC. This case study reinforces the power of strategic media engagement in bringing innovative products to mainstream audiences.

Highlighted media coverage includes:

THE ConClusion

The success of the Fact Duty WMC media campaign underscores the effectiveness of well-planned and executed press conferences in generating national awareness. By leveraging strong media relationships, facilitating meaningful discussions, and ensuring high-profile coverage, Murray Road helped position the Fact Duty WMC as a game-changing solution for law enforcement. As a result, the product has not only gained traction within the policing community but has also sparked important conversations about the future of law enforcement technology. Moving forward, continued media engagement and strategic outreach will further amplify the impact of this innovative tool.