ATHENS, Ala. – May 9, 2025 – SLG2, Inc. has officially released its 2025 First Quarter Report. Contained in the report are attendance, engagement and quantitative details from the field, as well as historical information and references.
The Q1 2025 report highlights an enduring commitment to delivering exceptional experiences to event guests. SLG2, Inc. is proud to showcase top-notch products in collaboration with Bass Pro Shops and Cabela’s, as well as a variety of leading partners, which has resulted in another quarter of outstanding achievements.
In the 1st Quarter of 2025, SLG2, Inc. broke its attendance record by increasing participation numbers by one third over the previous year, with 1,390 guests participating in Shoot Like A Girl and Safe LivinG experiences. The team traveled across the nation, attending Industry Day at the Range in Boulder City, Nevada and bringing its trailer experience to the Las Vegas Bass Pro Shops. The SLG2, Inc. team also traveled to Florida, stopping in Tampa and Daytona, with the quarter ending in Texas, visiting Fort Worth, Buda and San Antonio.
The report also sheds light on the impact of SLG2 Inc.’s experiences on guests’ attitudes towards firearms. An impressive 51% of guests reported an improved attitude or opinion of firearms after their engagement with SLG2 Inc. 48% of guests already held a positive attitude towards firearms prior to their participation. One guest, Susan of Tampa, Florida, stated, “I was so scared I was shaking and the ladies helped me through my fears. Thank you.”
“Our team’s dedication and the support of our trusted partners are clearly reflected in our strong performance this first quarter,” said Karen Butler, founder and president of SLG2, Inc. “With a record-setting quarter under our belt, we remain committed to making shooting sports are accessible, engaging and safe for everyone. We are excited to see what the rest of the year has in store!”
The digital realm proved to be a significant platform for SLG2 Inc.’s outreach, with the company reaching a potential 23.5 million people through media coverage. Instagram and Facebook pages witnessed a combined total of 357,000 impressions. We sent email campaigns to 111,000 recipients with a 38% open rate.
The data presented in the report is compiled from a survey sent to guests who visited Shoot Like A Girl and/or Safe LivinG in the 1st Quarter of 2025. The survey was distributed to guests at least three weeks after their experience with SLG2 Inc. and reflects data as of May 1, 2025, with a Confidence Rate of 80% and a 6% Margin of Error.
For more information about SLG2, Inc. and its brands, please visit shootlikeagirl.com and SafeLiving2.com.
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About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.