ATHENS, Ala. – January 14, 2026 – SLG2, Inc., the experiential marketing company behind Shoot Like A Girl and Safe LivinG, will be onsite at the NSSF’s Project ChildSafe booth #40148 during SHOT Show, highlighting the importance of safe firearm storage through conversations and hands-on demonstrations.
Members of the Shoot Like A Girl and Safe LivinG team will be available during show hours Tuesday through Thursday from 8:30 a.m. to 5:30 p.m., and Friday until 4 p.m. Demonstrations will show how quickly a firearm can be accessed from a nightstand safe while remaining securely stored.
“Part of our mission is making firearm safety approachable,” said Karen Butler, founder and president of SLG2, Inc. “We’re excited to partner with Project ChildSafe at SHOT Show to talk with attendees, answer questions and show that responsible storage is something anyone can do.”
Project ChildSafe, run by the National Shooting Sports Foundation (NSSF), is the largest firearm safety education program in the U.S., dedicated to helping communities and families practice safe firearm storage and responsible ownership. Project ChildSafe has distributed more than 41 million firearm safety kits that include a cable gun lock and safety brochure since the program’s inception in 1999.
Throughout the show, the team will offer one-on-one discussions and practical demonstrations designed to help families, firearm owners and industry partners incorporate safe storage into daily routines.
Event Details
NSSF Project ChildSafe Booth #40148
The Venetian, Level 1
Booth 40148
For more information on upcoming Grand Safety Tour dates and the mission of SLG2, Inc., visit the Shoot Like A Girl website and follow along on Instagram and Facebook.
Media Contact
Anne Stuart Cox
SLG2, Inc.
About Shoot Like A Girl
As a leader in the industry, Shoot Like A Girl® is an events marketing company committed to growing the number of women and families who participate in the shooting sports by empowering them with confidence. The Shoot Like A Girl semi-tractor trailer travels to cities all across the United States that gives attendees an opportunity to shoot pistols, rifles and bows in a fun, safe and comfortable atmosphere. These events utilize InVeris Training Solutions’ state-of-the-art military grade firearm simulator and Shoot Like A Girl diligently promotes firearms safety and ethical hunting to women and their families, creating new outdoor enthusiasts for generations to come. The event is free to each guest thanks to Shoot Like A Girl’s generous corporate partners, including Bass Pro Shops, Cabela’s, Beretta, GLOCK, Taurus, TrueTimber, Walker’s, InVeris Training Solutions, Vortex Optics, Ruger, Colt, Magpul, Springfield Armory, Walther, Heckler & Koch, Smith & Wesson, Mossberg, GTM Original, Primary Arms Optics, CrossBreed Holsters, Birchwood Casey, GPS Bags, TekMat, TruGlo, Apex Gear, Stealth Cam, Muddy, Wildgame Innovations, Hunter Specialties, Avian X, Flextone, Skull Hooker, Thermacell, SABRE, LaCrosse Footwear, SOG, Hoyt, MantisX, Upper Canyon Outfitters, Burris Optics, Dead Down Wind, Hornady, NSSF’s Project ChildSafe, USCCA, AZoom, S & S Outdoors, and StopBox.
About SLG2, Inc.
Founded in 2008, SLG2, Inc. is an experiential marketing company specializing in the outdoor and safety industries. Through its flagship brands—Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting—the company creates immersive, safety-focused experiences that build brand loyalty and convert curious newcomers into passionate outdoor enthusiasts. SLG2’s iconic mobile events and data-driven insights help partners maximize ROI while expanding their customer base.
For more information, visit SLG2inc.com.