9MM Mag Launch Delivers 1.9M Impressions & 5K+ Sales for ammunition depot
Our Briefing
In May 2025, Ammunition Depot announced the exclusive launch of the Rattlesnake Tactical 34-Round 9mm Extended Magazine, designed for Glock. The campaign aimed to:
• Generate buzz around the new magazine
• Position Ammunition Depot as a trusted source for tactical gear
• Drive targeted traffic to the product page during launch
Murray Road was tasked with overseeing the public relations and affiliate strategy to amplify awareness, secure meaningful media placements, and support sales.
The Approach
Murray Road led early media and affiliate outreach with curated pitches and detailed product decks. Over 40 care packages were sent to top influencers, driving authentic content across YouTube, social, and web. A nationwide press release on May 28 targeted major outdoor and tactical media. In June, ongoing monitoring uncovered new PR wins, including a Gun Talk Radio interview. Meanwhile, Ammunition Depot activated cross-channel marketing with email, social, and homepage promotions to boost conversions.
The Results
The integrated PR and affiliate campaign surrounding the launch of the 9mm 34-round extended magazine for Glock generated impressive returns across both media exposure and affiliate performance.
Total Potential Impressions: 1.9 million+
Estimated Ad Value Equivalent: $75,000+
Affiliate Channel Reach: Estimated at 200,000+
Total Affiliate Orders: 996 units
Affiliate-Driven Sales Revenue: $24,000+
This campaign positioned Ammunition Depot as a trusted source for tactical gear, driving measurable results through a well-coordinated media and affiliate strategy.
The Conclusion
The launch of the Rattlesnake Tactical 9mm magazine was a resounding success. By combining targeted media relations, affiliate partnerships, and in-house marketing, Ammunition Depot achieved:
• Massive reach across the tactical and firearms media landscape
• Over 5,000 units sold via affiliates in a short window
• Elevated positioning as a retailer of choice for innovative tactical products
This case study showcases the power of coordinated PR, affiliate strategy, and content-rich marketing to dominate product launches in the firearms and tactical gear industry.