Remington
Silencer Central

Our Briefing
Four leading companies in the firearm industry joined forces to sponsor a media hunt. Each company aimed to highlight their latest innovations and products, reflecting advancements in technology, design, and performance.
The hunt will provide an interactive experience for attendees, featuring usage of all products while hunting Kansas whitetail, offering a comprehensive look into the current trends and innovations in the industry.

Insight
By hosting writers on a sponsored hunt, each company would have the chance to present their products to various media outlets simultaneously, gaining valuable feedback and increased exposure through both digital and print coverage.
The Solution
We organized a media event centered around everything needed for a Kansas whitetail hunt, which included representatives from each participating company and four writers from diverse publications.
Each attendee was equipped with ammunition, a firearm, an optic, and a silencer for the five-day hunt, which resulted in several successful kills. Murray Road handled every aspect of the trip, from coordinating with the outfitter and selecting writers to booking flights, shipping products, and creating a detailed event packet and itinerary.
This comprehensive planning allowed each company to concentrate on showcasing their products, confident that Murray Road would ensure effective exposure from the event.
The Results
A range of articles, both print and digital, as well as videos, have been and will be published across various channels, highlighting these companies and the eight new products featured in the hunt.
The turnkey logistics enabled the writers to concentrate on their articles and the overall experience. Coverage from a media hunt can generate articles and content that last for over a year, which extends the longevity of the benefits a hunt like this brings for new products in the market.
The Conclusion
In conclusion, the planning efforts of Murray Road along with the collaboration of four leading firearm companies sponsoring a media hunt has proven to be a highly effective strategy for showcasing their latest innovations.
By providing an immersive experience in the Kansas whitetail hunt, these companies were able to engage writers directly with their products, leading to valuable feedback and increased visibility across multiple media platforms.
With comprehensive planning by Murray Road, every logistical detail was managed seamlessly, allowing the participating companies to focus on what mattered most—their products and the hunting experience.
As a result, a wealth of articles, videos, and digital content have emerged and will continue to be published, ensuring that the impact of this media hunt resonates well beyond the event itself, with coverage lasting for over a year. This initiative not only highlights advancements in the industry but also reinforces the ongoing relevance of these products in the market.