June 11, 2025
Creating Impactful Email Campaigns For Outdoor Brands
As marketing professionals in the outdoor space know, there is always a fear that restrictions could be placed on social media channels banning firearm-related companies entirely. Therefore, email marketing is even more important to the space, allowing brands to speak directly to their audience with no fear of restriction and removal. Creating an authentic conversation with consumers who have opted-in to receive marketing is the ultimate foundation for creating an engaged audience. In the outdoor industry, a few key factors come into play.
An Engaging Hero Image
Content is king in all facets of marketing from social media to advertising. The same is true in email marketing. The attention span of the average human has gotten shorter in recent years. It’s necessary to grab the reader’s attention within their first few seconds of viewing the email. Statistically, the hero image, or first image shown in the email, is the most clicked portion of the email. Having good content to choose from to create dynamic, attention-grabbing graphics is essential.
Carefully Chosen Product Offerings
Choosing products that make sense for the season and for your audience are essential pieces for an email that creates revenue. Planning ahead can help create an email that sells – for instance, making sure blinds perfect for turkey hunting are featured in emails 1-2 months previous to turkey season can make a huge difference in conversions. Additionally, emails can be geo-targeted to ensure recipients are close to their personal hunting season in their area.
Thoughtful Segmentation
Putting thought into email segmentation can pay off in the long run. With hunting brands, segments can be created based on product purchases that can then be triggered in different hunting seasons. With fishing brands, segments can be formed based on geographic location and emails can direct consumers towards products right for the fishing in their landscape.
Creating an impactful email is like creating a conversation with a consumer. Brands are actively establishing and maintaining a relationship with them at all times.
How Murray Road Can Help Outdoor Brands Succeed
Murray Road helps outdoor and hunting brands build high-performing email campaigns that drive sales and strengthen customer loyalty. With expert segmentation, targeted product offers, and custom creative, we deliver email marketing that converts — while protecting your brand from social media restrictions and platform changes.
