BOULDER CITY, Nev. – October 24, 2025 – SHOT Show® Industry Day at the Range, the highly anticipated hands-on event held annually the day before SHOT Show®, is excited to announce that a limited number of exhibitor shooting positions remain available. The annual event will take place on January 19, 2026, at the Boulder Rifle and Pistol Club in Boulder City, Nevada.
As the only official range event associated with SHOT Show, Industry Day at the Range offers an unmatched opportunity for exhibitors to launch new products, connect with influential media and attendees and gain early momentum going into SHOT Show. This exclusive event provides direct, hands-on exposure in a real-world shooting environment that maximizes brand visibility and industry impact.
A select number of positions are available, including:
- Exclusive Shooting Bay; 25 and 100 yards
- 10×20 Shooting Area; 25-1,000 yards and Clay Targets
- 10×10 Shooting Area; 25-1,000 yards and Clay Targets
- 10×10 Airgun
- 10×10 Non-Shooting
- 10×10 Less Lethal
- ATV/Truck Demo Track
“A limited number of exhibitor positions are still available for the 2026 event,” said Kelsey Puryear, Industry Day at the Range co-owner. “We encourage exhibitors to secure their spot early and take full advantage of the opportunity to get in front of key industry decision-makers ahead of SHOT Show.”
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Positions are also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
Media Contact: Kelsey Puryear, Industry Day at the Range Co-Owner & Event Manager
Email: Kelsey@shotshowrangeday.com
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.