Our Portfolio

Savage Arms

Murray Road Agency teamed up with Savage Arms, a leading firearms manufacturer, to bring life to several big product launches through bold imagery and scroll-stopping video assets. Our content was designed to make consumers excited while also telling the story of and journey the brand has been on over the years.
Through our efforts, we reached hunters and shooters across the nation and the content we created led to the largest social media reach Savage has ever seen.

Murray Road Agency partnered with TrueTimber, one of the most innovative camo brands in the industry, to elevate their presence across multiple platforms. Our work included crafting high-impact visual content that showcased their cutting-edge camouflage patterns in action, connecting with hunters and outdoor enthusiasts nationwide. From compelling photography to dynamic videos, we captured the essence of TrueTimber’s gear in real-world environments, delivering authenticity and inspiration.

Through strategic storytelling, targeted campaigns, and standout creative assets, we helped TrueTimber expand its brand recognition and engage with its core audience on a deeper level. The result? A stronger connection between the brand and the outdoor lifestyle it embodies.

C&H precision

Murray Road Agency collaborated with C&H Precision to highlight their expertise in cutting-edge firearm components and optics solutions. Through stunning imagery and high-quality video production, we brought their precision engineering to life, showcasing their products in action across tactical, competition, and recreational shooting scenarios.

Our team developed compelling content that not only demonstrated the performance and durability of C&H Precision’s offerings but also resonated with their target audience of firearms enthusiasts and professionals. From creative storytelling to polished visuals, we helped reinforce C&H Precision’s position as a leader in innovation and reliability in the shooting industry.

This partnership delivered impactful results, strengthening C&H Precision’s reputation and helping them connect with customers who demand the very best.

O’Pros Fly Fishing, a company that manufactures fly fishing accessories such as nets, rod holders, and apparel, looked to Murray Road to help increase brand awareness and identity amongst the fly fishing community. To begin this brand-building process, Murray Road created a video series called “Dialed”. The series followed different anglers with different skill sets with each episode in the series educating the viewer with real tips and tactics they can utilize for that given species of fish, all while showcasing O’Pros product in a real use-case scenario. The result? Assets created fueled social media, newsletter, and website channels with authentic, high quality content that increased social media reach and elevated the brand identity of the company.

Burris Optics

Burris Optics is known for creating high-quality optics with roots in the west. For two years running, Burris made a big splash in the optics market by introducing some of the most cutting-edge scopes the market has seen in the Burris Eliminator 6 and Burris Veracity PH. Both of these optics won accolades such as Guns & Ammo’s Most Innovative Product of the Year award. To announce these products to the world, Burris entrusted Murray Road with the creation of the launch videos and images to introduce them. 

Evolution Outdoor is an established brand in the freshwater fishing space known for the production of tackle storage solutions such as trays and bags. Building on a strong reputation, Evolution Salt wanted to extend it’s presence into saltwater fishing and in order to do so, the company launched a new brand called Evolution Salt with a new line of products designed for storage solutions for the saltwater angler. To fuel the launch of this brand, Evolution called on Murray Road to generate all initla content assets to build the brand’s website, newsletter, social media pages, retail assets, and everything else required to launch the brand. Our team created product videos, a brand video, social media reels, professional photography, and more, giving Evolution all the assets they needed to successfully launch this new brand.

Remington Ammunition

Remington Ammunition is a household name in the world of ammunition. In 2023, the brand launched the Premier AccuTip Sabot Slub, taking Remington’s proven AccuTip technology and introducing it into a sabot slug. To help introduce this product to the market, Remington teamed up with Murray Road to create all content assets including professional photography and a launch video.