ATHENS, Ala. – September 9, 2025 – SLG2, Inc., the outdoor industry’s leading experiential marketing company, is bringing its Safe LivinG experience to the Bristol Motor Speedway in Bristol, Tennessee, September 11-13.
Guests are invited to stop by:
- Thursday, September 11: 11 a.m. – 5 p.m.
- Friday, September 12: 12 p.m. – 7 p.m.
- Saturday, September 13: 12 p.m. – 7 p.m.
Safe LivinG will be located in the Bass Pro Shops Fan Area to participate in the festivities leading up to the Bass Pro Shops Night Race for the NASCAR Cup Series. The Bass Pro Shops Night Race marks the 127th Cup race hosted by Bristol Motor Speedway in the series’ history. The Safe LivinG experience provides a safe, welcoming space to introduce women and families to shooting sports, emphasizing safety, responsibility and empowerment.
“We are so excited to bring our Safe LivinG experience back to the Bristol Motor Speedway event,” said Karen Butler, President, SLG2, Inc. “Our team of talented instructors is ready to provide hands-on tools and real-world safety measures that help strengthen confidence.”
Participants can look forward to outdoor demonstrations, including binocular and turkey call activities and the MAGPUL DAKA Grid system. There are also opportunities to review firearms from top manufacturers and learn about the importance of responsible firearm handling and safe storage. Safe LivinG aims to raise awareness about self-defense tools, such as SABRE pepper spray, through interactive demonstrations. The organization encourages families to bring their children along for a dedicated firearm safety discussion tailored specifically for young attendees.
Guests aged 18 and older can handle and shoot handguns and long guns using a state-of-the-art mobile Firearms Training Systems (FATS) by InVeris range guided by knowledgeable female instructors. The simulator provides immediate recoil, impact and sound feedback, creating an immersive experience that builds confidence.
The Safe LivinG experience will be stationed at Bristol Motor Speedway in the Bass Pro Shops Fan Area on Thursday, September 11 from 11 a.m. to 5 p.m. and Friday, September 12-Saturday, September 13 from 12 p.m. to 7 p.m.
Both new and experienced shooters, along with their families, are invited to attend this exciting event.
For more information on tour dates and the mission of SLG2, Inc, visit safeliving2.com and follow us on Instagram and Facebook.
About SLG2, Inc.
Founded in 2008, SLG2, Inc is a marketing company that delivers results to its partner advertisers through interactive experiences and reliable market research. SLG2, Inc currently has four brands: Shoot Like A Girl, Safe LivinG, Hunt Like A Girl and SLG2 Consulting.
Shoot Like A Girl is dedicated to empowering women and their families to participate in shooting sports through interactive experiences at its iconic semi-tractor trailer mobile range. Women and their families are introduced to shooting a pistol, rifle and bow in a safe controlled environment.
Safe LivinG™ is dedicated to empowering women, men, families and communities to live securely in their homes and neighborhoods utilizing an experience-based introduction to a variety of safety measures.
Hunt Like A Girl is dedicated to empowering women through hunting adventures, partnering with Bass Pro Shops and Cabela’s Club to boost confidence and promote the outdoors. Hunt Like A Girl, in conjunction with partners such as Beretta, also hosts industry hunts that empower guests to participate in hunts while creating marketing content.
SLG2 Consulting provides sound data driven advice to develop strategies for partners to capitalize on the current market. Data is derived by maximizing the experience, knowledge and feedback gained from the guests of Shoot Like A Girl, Safe LivinG and Hunt Like A Girl.