INMAN, S.C. – July 30, 2025 – TrueTimber, the world’s best-selling camo brand, is proud to announce the all-new SHADOWBARK camo pattern will be available on select Banded gear and apparel. This exciting combination of SHADOWBARK’s cutting-edge concealment paired with Banded’s proven and durable products will give waterfowl hunters a definitive edge in the flooded timber and blinds all over.
First engineered for waterfowl hunters in the heart of the Central Flyway, SHADOWBARK was inspired by the dark shadows and rugged bark of mature oak trees. This pattern uses deep browns, shadowy grays and weathered blacks to blend seamlessly into flooded timber, riverbanks and backwater sloughs. Beyond the blind, SHADOWBARK’s natural dark tones and deep contrasts make it a versatile choice for big game hunts where timber and heavy cover demand maximum concealment.
“With the launch of our new SHADOWBARK camo, teaming up with Banded was an easy choice,” said TrueTimber CEO Rusty Sellars. “Banded is a true leader in the waterfowl community with deep roots in the Central Flyway and beyond. Their gear is known for innovation and toughness that hunters trust season after season. We’re excited to kick off this partnership in a big way and can’t wait to see what we accomplish together in the years ahead.”
Banded is committed to delivering premium hunting apparel, gear and accessories, along with lifestyle apparel geared towards outdoor enthusiasts. Prioritizing innovation and long-lasting performance, Banded offers gear that hunters can trust in the field to withstand wear and tear. With the launch of the SHADOWBARK camo pattern, TrueTimber is excited to work with Banded to bring this cutting-edge concealment to life. Banded’s expertise in high-quality gear, especially in the demanding environments waterfowl hunters face daily, makes them the ideal partner to showcase SHADOWBARK’s versatility and effectiveness.
“We are thrilled to introduce SHADOWBARK and TrueTimber to waterfowlers all over the nation,” said Banded Holdings, Inc CEO Austin Booth. “For more than a decade, Banded has remained committed to equipping authentic waterfowlers with reliable gear. By partnering with TrueTimber, we can now offer waterfowlers yet another way to get in the woods and have a successful hunt. I know hunters will be as excited as we are to see this fantastic pattern.”
Fans of TrueTimber and Banded can expect to find the new SHADOWBARK camo pattern on Banded hunting apparel and gear at Mack’s Prairie Wing’s and other top outdoor retailers.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
About TrueTimber
Founded in 2005, TrueTimber is based in Inman, South Carolina and is the most realistic, performance-driven camouflage brand in the industry. TrueTimber offers a wide variety of clothing items and accessories, featuring a variety of distinct camo patterns that perfectly blend with their surroundings. The company spends countless hours researching, testing and seeking new technology to produce the most effective and lifelike camouflage patterns possible. TrueTimber products can be found in retailers across the United States and Canada, and it continues to be the World’s Best-Selling Camo. For more information about TrueTimber, visit TrueTimber.com.
About Banded
Born in the blind and tested in the field, Banded was built by serious hunters who live for the grit, grind, and glory of the hunt. Frustrated by overpriced gear and underwhelming performance, we set out to create something better—gear that’s innovative, rugged, and reliable without breaking the bank.
Every product we make is forged from real-world experience and driven by a simple promise: high-performance gear at a common-sense price. From technical apparel to field-proven accessories, Banded is for those who demand more from their gear—because we’re not just making it for you. We’re making it for us.