BOULDER CITY, Nev. – October 27, 2025 – SHOT Show® Industry Day at the Range is proud to announce Walker’s as the official Eye and Ear sponsor for Industry Day at the Range 2026. This premier event kicks off the highly anticipated SHOT Show, and is set to take place on January 19, 2026, at Boulder Rifle & Pistol Club in Boulder City, Nevada.
Known for its high-performance hearing protection and enhancement products, Walker’s is trusted by outdoor enthusiasts, hunters and shooters to ensure safety without sacrificing performance. The partnership with Industry Day at the Range reinforces the commitment Walker’s has to providing cutting-edge products that prioritize the well-being of shooters while enhancing their experience at the range.
“We’re thrilled to be a part of Industry Day at the Range as the Official Eye and Ear Sponsor,” said Jeff McNail, Vice President of Brand Management at Walker’s. “Our products are designed to offer shooters the ultimate protection while maintaining clarity of sound in critical situations. Industry Day at the Range offers the perfect platform to showcase these innovations, and we’re excited to be a part of it.”
Attendees and range safety officers will be provided with Walker’s hearing and eye protection at the event. Attendees can look forward to experiencing the newest offerings from the brand, which continues to be at the forefront of hearing protection technology in the shooting sports industry.
“We are confident that Walker’s will elevate the experience for all participants,” said Kelsey Puryear, event manager. “Their dedication to both safety and performance makes them the ideal partner for this important event, and we are delighted to have them on board as the Official Eye and Ear Sponsor for 2026.”
Supported by the National Shooting Sports Foundation as title sponsor through 2028, Industry Day at the Range remains the only official range event associated with the SHOT Show. Exhibitor space is limited, and early registration is strongly encouraged.
New exhibitors can register online now to secure their space. Sponsorship information is also available online. For additional details and answers to frequently asked questions, please visit the event website.
For more information about the 2026 SHOT Show Industry Day at the Range visit ShotShowRangeDay.com.
Media Contact: Kelsey Puryear, Industry Day at the Range Manager
Email: Kelsey@shotshowrangeday.com
About Walker’s
The longtime leader in hearing protection and sound enhancement technology, Walker’s has developed innovative solutions for hunting, shooting, and other commercial applications for more than 30 years. Widely considered the industry standard for ear protection and safety, today their expansive assortment of products and technologies is relied upon by shooters of every kind, at every level—both recreational and professional.
About Industry Day at the Range
Industry Day at the Range™ is the premier event in the shooting sports industry, setting the stage for SHOT Show® each year. Held annually the day before SHOT Show opens, this exclusive, invitation-only event provides qualified media, influencers, ambassadors and key SHOT Show attendees, including buyers from retail, wholesale and law enforcement with the first hands-on opportunity to experience the newest firearms, ammunition and shooting accessories hitting the market.
As the largest and most influential range day of its kind, Industry Day offers an unmatched setting for testing and evaluating products in a real-world setting—connecting top brands with the most important voices and decision-makers in the industry. Owned and operated by CMG Marketing & Events and Triple Curl Advertising and PR, and proudly supported by NSSF as title sponsor, Industry Day at the Range is where SHOT Show truly begins.