WESTFIELD, Massachusetts – August 1, 2025 – Savage Arms®, an iconic firearm manufacturer, is proud to announce its innovative REVEL lever-action rimfire rifle has been named the 2025 Industry Choice Awards (ICA) Lever Gun of the Year. This recognition highlights the REVEL’s exceptional design and performance, solidifying its place as a top choice among firearms enthusiasts and industry professionals alike.
The 2025 Industry Choice Awards are sponsored by Oneida Molded Plastics (OMP) and celebrate excellence in the firearms industry, recognizing products that demonstrate outstanding quality, performance and innovation. Winners of the ICA are chosen by a group of evaluators who rank products based on fit, form, finish and functionality. The REVEL’s win is a testament to Savage Arms’ dedication to producing firearms that meet the needs and expectations of today’s shooters.
“We are incredibly proud to receive this recognition for the REVEL,” said Beth Shimanski, Vice President of Marketing at Savage Arms. “This award reflects our commitment to innovation and quality in firearm design. We believe the REVEL will set a new standard in the industry, and we are excited to see how it performs in the hands of our customers.”
The REVEL is engineered for versatility and ease of use, featuring a quick takedown mechanism that allows for effortless disassembly and transport. Its smooth lever action ensures a seamless shooting experience, making it an ideal choice for both seasoned hunters and new enthusiasts alike. Safety is paramount, and the REVEL is equipped with a crossbolt safety, providing peace of mind during use.
Crafted with a satin finish walnut stock, the REVEL not only looks stunning, but also offers a comfortable grip. The oversized lever loop enhances usability, allowing for quick and easy operation even with gloves on. Additionally, the drilled and tapped receiver provides the option for scope mounting, while the adjustable iron sights ensure accuracy right out of the box. The medium-profile carbon steel barrel further contributes to the firearm’s reliability and performance.
As Savage Arms continues to push the boundaries of firearm design, the REVEL stands as a shining example of what can be achieved when craftsmanship meets cutting-edge technology. With its impressive features and award-winning status, the REVEL is poised to become a favorite among gun enthusiasts for years to come.
The Savage REVEL is available for purchase in .22 LR, .22 WMR and .17 HMR chamberings, starting at $439. To learn more about the 2025 Lever Gun of the Year, visit https://savagearms.com/.
Media Contact: Savage Public Relations
Email: pr@savagearms.com
About Savage
Headquartered in Westfield, Massachusetts, Savage has been producing firearms for more than 125 years. Savage is one of the world’s largest manufacturers of hunting, competition and targeting shooting centerfire and rimfire rifles, and shotguns. Their firearms are best known for accuracy, performance and innovation. The entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovation, craftsmanship, quality and service. Learn more at www.savagearms.com.