August 18, 2025
If you’re in the firearms, tactical, or outdoor space, you know how difficult digital marketing can be. Ads get flagged or shadow banned. You have workarounds on how your product works to have platforms keep your content running.
But that doesn’t change the fact that your brand still needs visibility. You still need people to find your products. And when it’s hard to be seen in the outdoor space, search engine optimization (SEO) becomes a valuable growth tool.
SEO helps you show up where your customers are already looking. It’s a long-term investment that builds momentum, trust, and drives steady traffic to your site.
Why SEO Works — Especially in The Outdoor Industry
For brands in restricted categories, SEO isn’t optional, it’s essential. The rules for outdoor products keep tightening, but search engines still operate on consistent algorithms. If someone searches “best hunting backpack” or “red dot sight for AR pistol” and your brand isn’t showing up, that traffic is going straight to your competitors.
Good SEO content earns clicks, builds authority, and compounds over time. That blog post you debated posting might bring traffic for years. That optimized category page can drive conversions every month. Unlike paid ads, SEO traffic doesn’t stop when your budget runs out.
Our Approach at Murray Road
Before doing anything, we set up your SEO ecosystem with tools like SEMrush, Google Analytics, Google Search Console, and Looker Studio. We want to see every angle and grow your visibility the right way.
Keyword Strategy with a Competitive Edge
We start with deep keyword research. Using tools like SEMrush, we identify what your audience is searching for, where competitors rank, and uncover opportunity gaps. Then, we turn those insights into action by optimizing product pages, refreshing or creating blog content, and improving every key element of your website.
If you’re not ranking for high-value niche terms like “6.5 Creedmoor hunting rifle” or “concealed carry sling bag,” we build a roadmap to get you there.
Internal Linking That Works Harder
Internal linking is often overlooked, but it’s a powerful tool for both SEO and user experience. We guide users through your site while helping Google understand which pages matter most.
For example, if you publish a blog titled “How to Create Standout Turkey Hunting Content for Social Media,” we make sure it links to your shotgun product pages, seasonal hunting gear, and relevant buyer’s guides — turning a single post into a conversion-driving hub that leads customers exactly where they want to go.
Real Backlink Building
Backlinks hold tremendous weight with Google, but not all links are equal. We focus on earning links from relevant, respected sources within the outdoor, firearms, and tactical industries.
We also audit your backlink profile regularly to remove toxic links and keep your domain clean, signaling to Google that your site is healthy and trustworthy.
SEO Is the Most Sustainable Channel You Have
Advertising in the outdoor and firearms industries isn’t getting any easier. Relying too heavily on paid ads means you’re one policy change away from losing your reach.
SEO builds a foundation that lasts. It improves your visibility across Google Search, YouTube, and image results. It helps your site rank for competitive commercial keywords and builds trust with buyers who prefer organic results over paid ads.
Most importantly, SEO works 24/7, driving traffic long after campaigns end.
Let’s Build Your Search Presence the Right Way
At Murray Road, we live and breathe the outdoor industry. We know the regulations, the buyers, the platforms, and how to build visibility where others get shut down.
If you’re ready to build a search presence that earns traffic year-round, let’s build something that lasts.