GREAT NECK, N.Y. – January 13, 2026 – Laser Ammo USA Inc., a worldwide leader in the firearms training solutions market, is proud to attend and exhibit at the 2026 Shooting, Hunting and Outdoor Trade Show (SHOT) Show in Las Vegas, January 20-23. Located at booth #14042 with an additional Law Enforcement space at booth #20012, Laser Ammo will debut new and exciting product launches.
Laser Ammo has continued its commitment to advanced laser-based firearms training with several new product developments for 2026, including the expansion of the SureStrikeMAG lineup and new Smokeless Range® add-ons.
“Laser Ammo’s mission is to deliver advanced training solutions that set the standard for realism, reliability and performance in laser-based firearms training,” said Terry Vaughan, Laser Ammo’s Strategic Accounts Manager for Dealers and Law Enforcement. “This year, we are introducing a new generation of products that push the boundaries of effective training. We are looking forward to attending SHOT Show, where media members, influencers, dealers, firearms trainers and departments will be among the first to experience what we have planned for 2026.”
At this year’s SHOT Show, Laser Ammo will debut new SureStrikeMAG platforms, expanding dry-fire training options for shooters. The SureStrikeMAG allows users to practice marksmanship with their own firearm, without racking the slide or resetting the trigger. Among the new platforms launching this year are the SureStrikeMAGs for the Smith & Wesson M&P and Walther PDP/ Canik TP9, which SHOT Show attendees will be able to experience firsthand.
Earlier in 2025, Laser Ammo launched its 3rd generation Smokeless Range®, a high-quality and user-friendly firearms simulator. Continuing its mission to advance training technology, Laser Ammo will unveil two new Smokeless Range® add-ons at SHOT Show.
Hogan’s Alley, a law enforcement focused Smokeless Range® add-on, enables users to create and customize active shooter training. The system features a custom scenario builder using an intuitive room editor, a character library to replicate real-world challenges and the ability to design tactical movements. After training in environments tailored to specific training criteria, users can review performance through frame-by-frame debriefs.
Terminal Z, a new Smokeless Range® add-on that is raising the standard for graphics and performance, is also set to the launch at SHOT Show. As the debut title in the new Pro Line series and built entirely on the Unreal Engine, Terminal Z represents the next generation of gameplay with photorealistic environments and fluid animation. Set in a zombie-infested urban nightmare, the immersive experience challenges users to escape the dead and make it out alive.
Laser Ammo is committed to elevating preparedness for individuals and organizations at every skill level. At this year’s SHOT Show, Laser Ammo looks forward to debuting new products that redefine training technology. The Laser Ammo team will be located at booth #14042 and booth #20012 (Law Enforcement) throughout the show to demonstrate products and engage with attendees.
Invited members of the media are encouraged to contact Anne Stuart Cox (annestuart@murrayroadagency.com) to schedule a time to meet with the Laser Ammo team at SHOT Show.
For more information on Laser Ammo, visit LaserAmmo.com or find Laser Ammo on Instagram, Facebook, LinkedIn, Twitter/X or YouTube.
Contact: Anne Stuart Cox
The Murray Road Agency
laserammopr@murrayroadagency.com
About Laser Ammo
Laser Ammo is the original “Shoot Anytime, Anywhere,” known for the high quality SureStrike™ laser training cartridge and the Smokeless Range® Shooting Simulator. Established in 2009, Laser Ammo is owned and operated by Israeli and U.S. military and law enforcement veterans who are dedicated to providing serious training to serious people. As the worldwide leader of laser-based firearms products, the company teaches any level shooter how to improve their shooting accuracy and skills. Its advanced training technology and high-quality products serve military units, law enforcement agencies and firearms instructors, as well as many private firearms owners and dealers worldwide. Its R&D offices are in Israel, with support located in TX and operation and sales team members located in the USA and in Europe. For additional information, visit LaserAmmo.com. For European sales, visit LaserAmmo.EU.