INMAN, S.C. – March 20, 2026 – TrueTimber, the world’s best-selling camo brand, is proud to announce a partnership with Phillip Culpepper and Phillip Culpepper’s Hunt Club. A lifelong outdoorsman and accomplished professional turkey caller, Culpepper will work with TrueTimber through digital content, social media and in-field hunts, bringing his experience from the turkey woods to showcase the brand’s performance camo and gear while sharing the stories and traditions that define the hunting lifestyle.
“All I ever wanted growing up was to be outside, communicating with and getting close to whatever I was hunting. That determined success in my mind,” said Culpepper. “As I got older, I realized a successful hunt was as much about camp life as it was about bringing something home from the woods. A perfect hunt is a combination of both. I’m proud to join forces with TrueTimber and celebrate those values. Hunting isn’t a hobby—it’s a lifestyle that Rusty and everyone at TrueTimber truly represent. All of us at Hunt Club are proud and honored to be part of the team.”
Culpepper’s outdoor career began at the age of 16, when he started filming hunts and telling authentic stories from the field. That passion eventually grew into a full-time career producing and filming outdoor television for nearly two decades, where he guided and documented hunts across the country. In recent years, Culpepper has expanded his presence in the hunting community through digital storytelling and his series, “Hunt Club with Phillip Culpepper,” which highlights the traditions, camaraderie and experiences that define time spent in the woods.
“TrueTimber is excited to partner with Phillip and support the storytelling he brings to the hunting community,” said TrueTimber CEO Rusty Sellars. “His passion for the outdoors and dedication to showcasing real hunting experiences align perfectly with TrueTimber’s mission, and we’re looking forward to having him as part of the team.”
Through the partnership, TrueTimber will outfit Culpepper with apparel and gear for his series. As a brand ambassador, Culpepper will showcase TrueTimber’s performance-driven products in the field, highlighting the innovation and durability built into each offering. Through the hunts and stories featured in “Hunt Club with Phillip Culpepper,” viewers will get an authentic look at how TrueTimber’s concealment technology performs in real hunting environments.
To learn more about the entire TrueTimber product line, and see all available gear and apparel, visit TrueTimber.com. Details about future product launches can be found on TrueTimber’s Facebook and Instagram pages.
Media Contact
Anne Stuart Cox | The Murray Road Agency
annestuart@murrayroadagency.com
About TrueTimber
Founded in 2005 and headquartered in Inman, South Carolina, TrueTimber has become a leader in developing hyper-realistic, performance-driven camouflage patterns and the apparel and accessories built around them. Each TrueTimber pattern is created through extensive field research, advanced imaging, and rigorous testing to ensure it blends naturally into the environments hunters and outdoorsmen encounter most. That same commitment to innovation carries through to the brand’s full line of apparel and gear, which is designed for durability, comfort and reliable performance in the field. TrueTimber products are available at retailers across the United States and Canada, contributing to its position as The World’s Best-Selling Camo. For more information, visit TrueTimber.com