Brandecation Sponsors 2026 NASGW Expo in Phoenix
SOMERVILLE, NJ – (OCTOBER 13, 2026) – Brandecation, which builds and manages branded training, rewards, and engagement programs for dealer and distributor networks, will attend the 2026 NASGW Expo as an event sponsor and exhibit in the Business Solutions Center. The Expo takes place October 13-15, 2026, at the Phoenix Convention Center in Phoenix, Ariz. Hosted by the National Association of Sporting Goods Wholesalers (NASGW), the annual event brings manufacturers and distributors together to discuss new products, sales programs, and pricing for the shooting sports industry.
Brandecation helps firearms brands reach the dealer staff who answer questions, recommend products, and influence purchase decisions. The platform brings dealer training, SPIFF and retail rewards, rebate management, ambassador and loyalty programs, and dealer and rep engagement together on one branded platform. Rather than simply handing brands a login, the Brandecation team designs, implements, and manages each program alongside the manufacturer, supported by a dedicated account manager. Brands can see which dealers and sales associates are participating, give their networks one place to access programs, and reduce the work required to manage them.
For CZ, that approach has delivered measurable growth in program participation. Since Brandecation took over CZ Firearms’ CZ Edge Rewards program in April, monthly sales claims have increased ninefold compared with the previous system and registered users have more than doubled, with the same rewards CZ was already offering. Brandecation also took over claim review and payout administration, reducing the operational burden on CZ’s team, and the program is now being extended to international distributors.
“Dealers can’t sell what they don’t know, and firearms brands can’t advertise their way around the counter. They have to win it,” said Rich Maychrich, founder and CEO of Brandecation. “We help manufacturers build training and rewards programs that counter staff actually use, and we handle the day-to-day work of running them. We’re proud to support NASGW and look forward to meeting with manufacturers and distributors in Phoenix.”
As an event sponsor, Brandecation will meet with manufacturers and distributors looking to strengthen product knowledge, increase participation in sales incentives, and build more consistent engagement across their dealer networks.
Members of the Brandecation team, including Maychrich, will be at Booth 809 in the Business Solutions Center throughout the Expo. Manufacturers and distributors can schedule a meeting to discuss what Brandecation can do for their brand, or contact Mac Howard at mac@brandecation.com or 205-473-6456.
More information about Brandecation is available at www.brandecation.com, and details on the 2026 NASGW Expo are available at www.nasgwexpo.org.
About Brandecation
Founded in 2014, Brandecation helps brands educate, engage, and reward their dealer, distributor, and retail networks. Its branded platform combines training, sales rewards, rebates, consumer loyalty, and dealer engagement with hands-on program management. Brandecation brings a team with more than 20 years of experience inside dealer-driven industries and gives companies a dedicated partner from launch through daily operation. Its five core tools—Dealer Training/LMS, SPIFF & Retail Rewards, Rebate Management, Ambassador & Loyalty Management, and Dealer & Rep Engagement Tools—are backed by real-time analytics and quarterly business reviews. Brandecation serves manufacturers in the firearms, hunt and fish, and powersports industries, among others. Led by founder and CEO Rich Maychrich, the company is based in Somerville, New Jersey. Learn more about brandecation.com.
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