CCW Safe Announces Affiliate Program

Affiliates can now partner with CCW Safe to promote its industry-leading services while earning a commission 

OKLAHOMA CITY, Okla. – February 27, 2025 – CCW Safe announces its new affiliate program, in partnership with the Murray Road Agency. Murray Road’s strong relationships with proven affiliates and brand ambassadors have led to a strong start to the program that will continue to be built on as the program grows.

CCW Safe’s affiliate network will be hosted on AvantLink, an industry-leading cost-per-sale affiliate marketing network. With the launch of its affiliate program, CCW Safe seeks to enhance its market presence and boost brand visibility. Partnering with AvantLink allows the company to ensure a seamless and efficient experience for its affiliates. 

“CCW Safe is excited to expand our partnership with Murray Road into the affiliate space,” said CCW Safe Director of Marketing Chad Keffer. “We launched our affiliate program and certified partner program to start the year, and we are excited to continue to equip gun owners with the knowledge and legal services needed to be as protected as possible.”

Affiliates who join the programs will gain access to a wide range of marketing materials including banners, text links and promotional images. These resources will assist affiliates in effectively promoting CCW Safe to their audiences. Additionally, CCW Safe will provide ongoing support and guidance to affiliates, ensuring success in each program.

This launch into the affiliate space is an expansion of CCW Safe’s partnership with the Murray Road Agency, chosen due to the agency’s proven success in the field. Recently awarded AvantLink’s Agency of the Year award in 2024, Murray Road’s presence in the 2A space has positioned the company to provide unparalleled affiliate management to CCW Safe. 

Anyone seeking to join the CCW Safe Affiliate Program can sign up here (Merchant ID 33849). Affiliates seeking more information on the program or assistance joining the CCW Safe affiliate network are encouraged to contact Sam Schneider (sam.schneider@murrayroadagency.com).

Ranges, retailers and instructors interested in becoming an affiliate of CCW Safe can sign up through the Certified Partner Program. This program offers ranges, retailers and instructors the benefit of multi-year revenue sharing as part of the program. Certified partners also gain access to a custom website portal to track sales, on-site assistance to offer memberships in classes and a wide range of other marketing and training resources. Interested partners can learn more here.

To learn more about CCW Safe, visit www.ccwsafe.com. To find out what membership option is right for you, use CCW Safe’s Plan Advisor.

Press Release Contact: Emily Stuchell 

CCW Safe Public Relations

Email: prccwsafe@murrayroadagency.com

About CCW Safe

CCW Safe was founded by retired police officers Mike Darter and Stan Campbell and attorney Kyle Sweet. The company started because of Darter’s experience and knowledge of the coverage law enforcement had access to and the desire to make the same coverage and level of service available to the public for critical self-defense incidents. The company offers comprehensive plans for all private citizens, including retired and active-duty law enforcement officers and military members. Headquartered in Oklahoma City, Oklahoma, CCW Safe has emerged as the leader in self-defense coverage through one-of-a-kind service, comprehensive coverage and a team of experts in their respective fields. Learn more at www.ccwsafe.com