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TrueTimber Shadowbark Camo Hits the Turkey Woods

TrueTimber Shadowbark Camo Hits the Turkey Woods

by Murray Road Staff | Apr 8, 2026 | Client News, Press Release, TrueTimber

INMAN, S.C. – April 8, 2026 – TrueTimber, the world’s best-selling camo brand, is excited to announce that its Shadowbark camo pattern is now available on turkey hunting apparel, gear and accessories at Bass Pro Shops, Cabela’s and Mack’s Prairie Wings. Additionally,...
South Carolina Waterfowl Association Names TrueTimber CEO Rusty Sellars 2026 Member of the Year

South Carolina Waterfowl Association Names TrueTimber CEO Rusty Sellars 2026 Member of the Year

by Murray Road Staff | Mar 26, 2026 | Client News, TrueTimber

INMAN, S.C. – March 26, 2026 – TrueTimber, the world’s best-selling camo brand, is proud to announce that the South Carolina Waterfowl Association (SCWA) has named TrueTimber CEO Rusty Sellars as the organization’s 2026 Member of the Year. This honor recognizes...
TrueTimber Announces Partnership with Phillip Culpepper and Hunt Club

TrueTimber Announces Partnership with Phillip Culpepper and Hunt Club

by Murray Road Staff | Mar 20, 2026 | Client News, Press Release, TrueTimber

INMAN, S.C. – March 20, 2026 – TrueTimber, the world’s best-selling camo brand, is proud to announce a partnership with Phillip Culpepper and Phillip Culpepper’s Hunt Club. A lifelong outdoorsman and accomplished professional turkey caller, Culpepper will work with...
TrueTimber Announces All-New Nevado Camo Pattern

TrueTimber Announces All-New Nevado Camo Pattern

by Murray Road Staff | Mar 4, 2026 | Client News, TrueTimber

INMAN, S.C. – March 4, 2026 – TrueTimber, the world’s best-selling camo brand, has launched its new Nevado camo pattern ahead of spring turkey season. Developed to match the vibrant greens and layered vegetation of early-season landscapes, Nevado combines realistic...
Honda Partners with TrueTimber on Honda HRC Progressive Military Appreciation Graphics

Honda Partners with TrueTimber on Honda HRC Progressive Military Appreciation Graphics

by Murray Road Staff | Feb 26, 2026 | Client News, TrueTimber

INMAN, S.C. – February 26, 2026 – TrueTimber, the world’s best-selling camo brand and a proud sponsor of Honda HRC Progressive, elevated its partnership during Round 7 of the AMA Supercross Championship in Arlington, Texas, with a special activation tied to the...
TrueTimber Partners with Softopper on Camo Line

TrueTimber Partners with Softopper on Camo Line

by Murray Road Staff | Feb 24, 2026 | Client News, TrueTimber

INMAN, S.C. – February 24, 2026 – TrueTimber, the world’s best-selling camo brand, announced its collaboration with Softopper on the Softopper Camo Line is now available for pre-order. The line features two TrueTimber patterns, Vintage Brown and Midnight, and are...
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